The strength of business relations has profound effects on the overall health of any business. From a practical standpoint good relationships allow businesses to generate new revenue streams and establish communication protocols to accelerate the process of planning projects and policymaking. From a financial perspective, poor business relationships can cause unhappy customers, negative reputations and a decrease in growth potential. It requires perseverance and concentration on the details to build good business relationships. While it is tempting to ignore follow-ups when you are in the negotiation phase of your contract or sales phase, companies who succeed realize they must focus on persuasive follow-ups in order to keep and strengthen their relationships.

Everyone deserves the same respect and trust regardless of regardless of whether they are a potential customer, an existing partner or a new acquaintance. Reliability is particularly important when establishing long-term relationships because a single act of inconsideration could end up souring a relationship. Think about the last time someone pulled out of a deal, changed plans at the last minute or canceled the meeting. You likely remember that incident as a negative experience even though the individual might have valid reasons for their actions.

Establishing long-term business relationships is also about putting education first and serving the people you connect with in a consultative manner. It is crucial to show that you are invested in your business relationships, and are not just interested in making money. Sending out surveys vision sspace com to customers or creating and sharing relevant thought leadership content and regularly contacting colleagues on what could be improved on can go a very long way. It’s equally important that you ask for feedback and incorporate it into your strategy, since people want to know that you’re willing to listen to them and take their input serious.